# Auctify

> Auctify is an auction site builder SaaS that lets companies, auction houses, charities and schools launch and run their own branded auction websites with zero commissions and no listing fees.

Full product reference — every feature, plan, use case and FAQ in one file:
https://auctify.com/llms-full.txt

Structured data: every page emits schema.org JSON-LD. The product is one entity at
`https://auctify.com/#software` (SoftwareApplication: description, featureList, the
three plan offers, ratings), the company one entity at
`https://auctify.com/#organization`. Both are repeated on every page, so either
resolves from whichever URL you landed on.

## About

Auctify B.V. is a Netherlands-based company (founded 2000, KvK 92337139) that provides no-code auction software used by 4,000+ customers worldwide — companies, auction houses, charities and schools. The company built e-commerce software from 2000 and moved exclusively to auction software in 2015, from the start at zero commission on customers' sales; its first auction platform was Easy.Auction (https://www.easy.auction/, launched 2015: more than 3 million auctions held for customers in 35+ countries, rated 4.5/5 on Capterra from 64 reviews). Auctify is the successor to Easy.Auction: same team, same zero-commission model, new generation. Easy.Auction stays online for its existing customers and no longer accepts new subscriptions; every sign-up path on easy.auction leads to the Auctify free trial. It runs two live properties: Auctify (the auction site builder) and AuctionsNearMe.com, the world's largest live auction discovery platform with 2,500+ auction houses indexed worldwide. Every auction site built with Auctify is automatically listed on the AuctionsNearMe global map. Auctify's feature set was shaped by more than 116,000 support conversations with auctioneers over that period.

## Product

Auctify is a fully hosted, white-label auction site builder. Customers get their own branded auction website on their own domain, with built-in payment processing (Stripe, PayPal), automated bidding, and multiple auction types (Forward, Dutch, Reverse, Reserve Price). No coding or technical skills required.

### Key Features
- Zero commission on sales — flat monthly fee only
- White-label: your brand, your domain, your colors
- Forward (ascending), Dutch (descending), Reserve Price and Reverse auction types,
  plus Buy Now / fixed-price listings. Note the local meaning of "Reverse" here: it is
  the mirror of a Dutch auction — the price climbs from a low start until a buyer
  accepts — NOT a procurement auction in which suppliers underbid each other.
- Soft close (anti-sniping): late bids automatically extend the auction end time until bidding settles
- Automatic (proxy) bidding: bidders leave a sealed maximum and the site bids the minimum needed for them
- Built-in Stripe and PayPal payment processing; each won lot becomes an amount due (buyer's premium and shipping included), also payable by bank transfer
- Buyer's premium and shipping are set per lot by the seller and added to the hammer price on the winner's invoice; the premium belongs to the site owner, Auctify never takes a share of it
- Second chance offers: a forward lot that closes BELOW its reserve can be offered to a bidder who took part, at that bidder's own bid or less. Accepting raises the same invoice a win would, payable by card, PayPal, bank transfer or the centralized checkout. On by default
- Watchlists, live-updating lot pages, and outbid/win emails sent in each bidder's own language
- Watched-lot alerts: a bidder who saves a lot is emailed before it closes (every auction type) and, on forward auctions, when it takes its first bid and when it reaches its reserve. On by default, one setting per event, and every message carries a one-click unsubscribe link
- Absentee bids: a bidder who cannot attend the close leaves a maximum in advance and the site bids on their behalf up to it — the commission book, kept automatically
- Private, invite-only auction sites (access-code protected)
- Multi-seller marketplace support with seller subscriptions and per-seller storefront pages
- Two ways for the money to flow on a multi-seller site: centralized checkout, where every buyer pays the site once for everything they won and the owner settles with sellers; or seller-direct, where each seller is paid into their own Stripe/PayPal/bank account. One switch in the admin
- AI-optimized listings for discovery by ChatGPT, Gemini, and Google
- Automatic listing on AuctionsNearMe.com (global auction map)
- Unsold lots can be relisted free — a relist never counts against the monthly allowance
- Ready-made themes, custom font upload, and direct CSS editing
- Every UI string on your site is editable, in every language, from the admin
- Owner dashboard with a setup checklist that reads the site’s real state — logo uploaded, first lot listed, first bidder registered — instead of boxes the owner ticks
- CSV bulk import: upload a spreadsheet and create forward-auction lots in one pass (up to 100 rows per file), with a row-by-row preview and validation before anything is written; imported lots count against the monthly allowance like any other
- Drag-and-drop lot photos, including a post-import pass that attaches pictures to lots created from a CSV
- Bidder invitations: personal invite links emailed to buyers you already know, with a record of who has accepted — they register on your own site
- Practice sale: a private test auction against a scripted rival bidder, so an owner can bid, be outbid and watch a close before listing anything real
- Owner notifications: email to the site owner on a lot’s first bid, on each new bidder registration and when a sale closes — separate from the outbid/win emails sent to bidders
- Fully mobile-friendly
- 20 languages: English, Indonesian, Czech, Danish, German, Spanish, French, Italian,
  Hungarian, Dutch, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal),
  Finnish, Swedish, Turkish, Simplified Chinese, Japanese, Korean

### Pricing
- Starter: $49/month (up to 100 lots/month)
- Pro: $99/month (up to 200 lots/month)
- Enterprise: $299/month (unlimited lots — no monthly cap, unlike Starter and Pro which are capped per calendar month)
- All plans: zero commission, no listing fees, cancel anytime, 7-day free trial, no credit card required
- The trial is optional: any plan can also be subscribed to directly, without starting a trial first, from the plan cards on the pricing page

### Who Uses It
Auctify has a dedicated, pre-configured starting point for each of these — pick one at
signup and the trial site arrives set up for it, with example lots to edit or delete:
- Art auctions — galleries, artists and collectors selling paintings, prints, sculpture and works on paper
- Heavy equipment and machinery — excavators, tractors, forklifts, attachments; dealers, contractors and plant hire
- Estate and downsizing — house contents, probate and estate clearance, sold to the public
- Charity and fundraising — benefit galas, school fundraisers, silent auctions
- Antiques and collectibles — furniture, ceramics, silver, clocks, collectables
- Liquidation and surplus — pallets, truckloads, customer returns and closure stock, sold B2B
- Livestock and animals — poultry, pigeons, waterfowl, cattle, sheep, goats, equine, aquatics
- Vehicles and automobiles — cars, vans, commercials, motorcycles, classics, salvage
- Real estate and property — residential, land, commercial, tenanted investments, garages

Farm and agricultural machinery has a dedicated page — https://auctify.com/farm-machinery/ —
for combines, balers, seed drills and whole-farm dispersal sales, aimed at family farms,
machinery dealers and the auctioneers who run farm sales. It is the one entry above that does
NOT yet have its own pre-configured starting point: a trial chosen for it ships from the
general one. Distinct from Heavy equipment and machinery, which is plant sold on hours to a
contractor.

Also common, without a dedicated page: corporate asset disposal, and specialty goods
(watches, rare spirits, sneakers).

### What Auctify Is Not
- Not a marketplace. You do not list items on Auctify.com; you get your own auction
  site on your own domain, with your own bidders. There is no shared buyer pool.
- Not a commission model. Auctify never takes a percentage of a sale.
- Not an on-premise product. It is fully hosted; there is no self-install download.
- Not a native mobile app. The bidder and admin interfaces are responsive web.

## Pages

- [Home](https://auctify.com/)
- [Features](https://auctify.com/features.php)
- [Pricing](https://auctify.com/pricing.php)
- [Free Trial](https://auctify.com/free-trial.php)
- [Multi-Seller Auctions](https://auctify.com/multi-seller.php)
- [Art Auctions](https://auctify.com/art/)
- [Heavy Equipment & Machinery Auctions](https://auctify.com/equipment/)
- [Estate & Downsizing Auctions](https://auctify.com/estate/)
- [Charity & Fundraising Auctions](https://auctify.com/charity/)
- [Antiques & Collectibles Auctions](https://auctify.com/antiques/)
- [Liquidation & Surplus Auctions](https://auctify.com/liquidation/)
- [Livestock & Animal Auctions](https://auctify.com/livestock/)
- [Vehicle & Automobile Auctions](https://auctify.com/vehicles/)
- [Real Estate & Property Auctions](https://auctify.com/property/)
- [About](https://auctify.com/about.php)
- [Privacy Policy](https://auctify.com/privacy.php)
- [Terms and Conditions](https://auctify.com/terms.php)
- [AuctionsNearMe](https://auctionsnearme.com)
- [Feature Requests](https://features.auctify.com)
- [Full Product Reference (llms-full.txt)](https://auctify.com/llms-full.txt)

## FAQ

- **What happens after the 7-day free trial?** You pick a plan to continue. No surprise charges, and no credit card is taken up front. If you don't choose a plan, the site is paused rather than deleted — Auctify keeps it for 90 days, and a single link in the trial-ended email brings it back exactly as you left it. It is only removed after those 90 days.
- **Can I skip the free trial and subscribe right away?** Yes. Every plan can be ordered directly from the pricing page and goes straight to checkout; the site is set up as soon as payment clears.
- **Do I need technical skills?** No. Auctify is fully hosted. Launch your first auction in minutes.
- **Can I use my own domain?** Yes. Connect any custom domain, or use a free myauctify.com subdomain.
- **Do you take commission?** No. Zero commission. Flat monthly fee, keep everything you earn.
- **What payment gateways?** Stripe and PayPal out of the box. Bidders pay directly on your site.
- **Do you protect against last-second sniping?** Yes. Soft close extends the end time on every late bid until bidding truly settles.
- **Can I customize the look?** Yes. Change colors, fonts, logo, and edit CSS directly.
- **Can I run a multi-seller marketplace?** Yes. Let sellers register, charge subscriptions, earn recurring revenue via Stripe or PayPal.

---

Last updated: 2026-09-11. Start here: https://auctify.com/free-trial.php (7-day free trial, no credit card), or subscribe to a plan directly from https://auctify.com/pricing.php if you do not want a trial.