Sell Plant & Machinery at Auction — Your Site, Your Brand
Run your own branded equipment auction site in minutes. Zero commission, no listing fees, and no per-lot charges on a 40-tonne excavator.
- From US$49/month
- Zero commission
- 7-day free trial
- No credit card
- Cancel anytime
Auction software trusted by 4,000+ customers worldwide.
Built for the People Who Move Iron
Dealers, plant hire fleets, contractors and asset managers use Auctify to sell surplus equipment under their own brand instead of paying a marketplace.
Features
Condition Reports & Manifests
Give every lot its hours, service history and known faults in a full description, link the inspection report, and attach a spreadsheet manifest to multi-item lots — so bidders commit without a phone call.
Zero Commission
Keep 100% of the hammer price. On a $40,000 machine a typical 10% marketplace fee is $4,000 — a flat monthly subscription is not.
Timed Sales & Soft Close
Automated start and end times, bid increments, reserves, and anti-sniping extensions so the last minute stays fair.
Verified Bidders
Require a registered account and card on file before bidding, so a $30,000 lot does not go to a tyre-kicker.
Multi-Vendor Consignment
Invite other dealers, farms or fleets to consign into your sale. Each seller gets their own dashboard and payouts.
Second Chance on Unsold Lots
A machine that misses its reserve is not a wasted listing. The lot can be offered to the underbidder at their own bid or less, and payment then runs exactly as a sold lot would.
Launch Your Equipment Auction in 3 Steps
No code, no servers, no IT department. Your yard is online in minutes.
Sign Up
Start your 7-day free trial, on a subdomain or your own domain. Your yard arrives with example machinery lots already listed.
List the Machines
Add photos, hours, serial numbers and condition notes. Set your reserves and your closing times.
Open the Sale
Send the catalogue to your buyer list and let the bidding run. Payment is handled automatically.
4,000+ customers. Zero commission since 2015.
Auctify is the successor to Easy.Auction, our auction platform since 2015: 3 million+ auctions held for customers in 35+ countries, rated 4.5/5 on Capterra (64 reviews).
What our customers say
“Best online auction software on the market for the money. I searched for over 3 years and tried 5–6 different programs. Glad I did.”
“The auction went so well! Everyone loved using the site. We had bidding wars. Nothing but compliments on how fun and easy it was.”
Reviews collected on Easy.Auction, the platform Auctify continues. Read 64 more on Capterra.
Pricing that ignores how much you sell
One flat monthly fee, whatever you sell. Zero commission, no listing fees, no contract — and you can change plan whenever you need to.
For your first online auctions
Up to 100 auction lots/month
✔ Every feature, on every plan
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
For active auction businesses running regular sales
Up to 200 auction lots/month
✔ Every feature, on every plan
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
For auction houses & multi-seller marketplaces
Unlimited auction lots, every month
✔ Every feature, on every plan
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
Auctify vs. Equipment Marketplaces
| Feature | Auctify | Marketplace Platforms |
|---|---|---|
| Commission per sale | $0 | 5–15% |
| Listing fees | None | Per item |
| Your cost on US$50,000 of sales | US$588 a year (Starter) | US$2,500 – 7,500 |
| Your own brand | Full white-label | Their branding |
| Custom domain | Included | Not available |
| Buyer List | Yours, exportable | Theirs, not yours |
| Condition Reports | Full description, linked report | Limited or extra cost |
Built for buyers.
Readable by AI.
Buyers no longer only search a marketplace — they ask ChatGPT, Gemini and Perplexity what plant is coming up for sale this month.
Every live lot on your Auctify site is published as Schema.org structured data — title, photo, current price, currency, whether bidding is still open and when it closes — in a format search engines and AI assistants can read and cite. No plugins, no manual markup.
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Tracked excavator, 8 tonne",
"offers": {
"@type": "Offer",
"price": "24500.00",
"availability": "InStock",
"priceValidUntil": "2026-12-12..."
}
}
</script>
Tech Translation: "Hey Google, this item is for sale right now."
Equipment Auction FAQ
Can I run timed online machinery auctions with Auctify?
Yes. Auctify supports ascending auctions with automated start and end times, bid increments, reserve prices and soft-close anti-sniping extensions — suited to excavators, tractors, forklifts, attachments and workshop equipment.
Does Auctify take a commission on machinery sales?
No. Auctify charges zero commission and zero listing fees. On high-value plant that is the whole point: a flat monthly subscription costs the same whether you sell a pallet of tools or a $60,000 machine.
Can I attach inspection reports and service history to a lot?
Yes. Each lot takes up to five photos plus a full description, where you state hours, service history and known faults and link to the inspection report. Multi-item lots can carry a CSV or spreadsheet manifest as well.
How do buyers pay for equipment they win?
Auctify has Stripe and PayPal built in, and bank transfer is an option too — funds go directly to your account, never through ours. Collection and release terms are yours to set, and they go on the lot where bidders read them before they bid.
Can several dealers or farms consign into one sale?
Yes. The multi-vendor marketplace lets you invite other sellers to consign into your sale, each with their own dashboard and payouts, while the site stays under your brand.
Do I need technical skills to set this up?
Not at all. Auctify is fully hosted and no-code. Sign up, add your branding, list the machines and open the sale — no developers, no servers.
Will my machines show up in Google and AI search?
Yes. Every lot automatically gets Schema.org structured data, making your equipment visible to Google, ChatGPT, Gemini, Perplexity and other AI-powered search engines.
Get Discovered on AuctionsNearMe.com
Every Auctify equipment sale is automatically listed on AuctionsNearMe.com — the world's largest live auction discovery platform.
Buyers search AuctionsNearMe for plant and machinery sales in their region. Your lots get extra exposure at no additional cost.
Ready to Run Your Own Equipment Sale?
Set your sale up today — the first machine could be live within the hour.
Start Free TrialNo credit card required. 7-day free trial.