Sell Plant & Machinery at Auction — Your Site, Your Brand
Run your own branded equipment auction site in minutes. Zero commission, no listing fees, and no per-lot charges on a 40-tonne excavator.
Zero commission · 7-day free trial · No credit card · Cancel anytime
Auction software trusted by 4,000+ businesses worldwide.
Built for the People Who Move Iron
Dealers, plant hire fleets, contractors and asset managers use Auctify to sell surplus equipment under their own brand instead of paying a marketplace.
Condition Reports & Manifests
Attach hours, service history and a full inspection PDF to every lot, so bidders commit without a phone call.
Zero Commission
Keep 100% of the hammer price. On a $40,000 machine a typical 10% marketplace fee is $4,000 — a flat monthly subscription is not.
Timed Sales & Soft Close
Automated start and end times, bid increments, reserves, and anti-sniping extensions so the last minute stays fair.
Verified Bidders
Require a registered account and card on file before bidding, so a $30,000 lot does not go to a tyre-kicker.
Multi-Vendor Consignment
Invite other dealers, farms or fleets to consign into your sale. Each seller gets their own dashboard and payouts.
AI-Optimized Listings
Every lot ships with Schema.org data, so your machines surface in Google, ChatGPT and AI search instead of only on your site.
Launch Your Equipment Auction in 3 Steps
No code, no servers, no IT department. Your yard is online in minutes.
Sign Up
Start your 7-day free trial. Pick a subdomain or connect your own domain.
List the Machines
Add photos, hours, serial numbers and condition notes. Set your reserves and your closing times.
Open the Sale
Send the catalogue to your buyer list and let the bidding run. Payment is handled automatically.
Trusted by 4,000+ businesses worldwide
What Our Customers Say
★★★★★“The cheapest auction software on the market. Easy to use and surprisingly customizable. My business would not survive without it.”
★★★★★“Best online auction software on the market for the money. I searched for over 3 years and tried 5–6 different programs. Glad I found Auctify.”
★★★★★“The auction went so well! Everyone loved using the site. We had bidding wars. Nothing but compliments on how fun and easy it was.”
Auctify Pricing
Simple, transparent pricing designed for businesses of all sizes. Upgrade or downgrade anytime!
Up to 100 auction lots/month
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
✔ Secure cloud hosting
No credit card required
Up to 200 auction lots/month
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
✔ Secure cloud hosting
No credit card required
Unlimited auction lots
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
✔ Secure cloud hosting
No credit card required
Auctify vs. Equipment Marketplaces
| Feature | Auctify | Marketplace Platforms |
|---|---|---|
| Commission per sale | $0 | 5–15% |
| Listing fees | None | Per item |
| Your own brand | Full white-label | Their branding |
| Custom domain | Included | Not available |
| Buyer List | Yours, exportable | Theirs, not yours |
| Condition Reports | Attach PDFs per lot | Limited or extra cost |
Built for buyers.
Readable by AI.
Buyers no longer only search a marketplace — they ask ChatGPT, Gemini and Perplexity what plant is coming up for sale this month.
Every lot on your Auctify site publishes with Schema.org structured data: make, model, year, hours, location and closing time, in a format AI search engines can read and cite. No plugins, no manual markup.
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Tracked excavator, 8 tonne",
"offers": {
"@type": "Offer",
"price": "24500.00",
"availability": "InStock",
"priceValidUntil": "2026-02-13..."
}
}
</script>
Tech Translation: "Hey Google, this item is for sale right now."
Equipment Auction FAQ
Can I run timed online machinery auctions with Auctify?
Yes. Auctify supports ascending auctions with automated start and end times, bid increments, reserve prices and soft-close anti-sniping extensions — suited to excavators, tractors, forklifts, attachments and workshop equipment.
Does Auctify take a commission on machinery sales?
No. Auctify charges zero commission and zero listing fees. On high-value plant that is the whole point: a flat monthly subscription costs the same whether you sell a pallet of tools or a $60,000 machine.
Can I attach inspection reports and service history to a lot?
Yes. Each lot takes multiple photos plus a manifest or inspection document, so bidders can see hours, service history and known faults before they bid.
How do buyers pay for equipment they win?
Auctify has Stripe and PayPal built in for deposits and full payment, and funds go directly to your account. For larger machines many sellers take a deposit online and settle the balance on collection.
Can several dealers or farms consign into one sale?
Yes. The multi-vendor marketplace lets you invite other sellers to consign into your sale, each with their own dashboard and payouts, while the site stays under your brand.
Do I need technical skills to set this up?
Not at all. Auctify is fully hosted and no-code. Sign up, add your branding, list the machines and open the sale — no developers, no servers.
Will my machines show up in Google and AI search?
Yes. Every lot automatically gets Schema.org structured data, making your equipment visible to Google, ChatGPT, Gemini, Perplexity and other AI-powered search engines.
Get Discovered on AuctionsNearMe.com
Every Auctify equipment sale is automatically listed on AuctionsNearMe.com — the world's largest live auction discovery platform.
Buyers search AuctionsNearMe for plant and machinery sales in their region. Your lots get extra exposure at no additional cost.
Ready to Run Your Own Equipment Sale?
Join thousands of businesses running their own branded auction sites with Auctify.
Start Free TrialNo credit card required. 7-day free trial.