Sell Plant & Machinery at Auction — Your Site, Your Brand
Run your own branded equipment auction site in minutes. Zero commission, no listing fees, and no per-lot charges on a 40-tonne excavator.
- From US$49/month
- Zero commission
- 7-day free trial
- No credit card
- Cancel anytime
Auction software trusted by 4,000+ customers worldwide.
Built for the People Who Move Iron
Dealers, plant hire fleets, contractors and asset managers use Auctify to sell surplus equipment under their own brand instead of paying a marketplace.
Features
Condition Reports & Manifests
Give every lot its hours, service history and known faults in a full description, link the inspection report, and attach a spreadsheet manifest to multi-item lots — so bidders commit without a phone call.
Zero Commission
Keep 100% of the hammer price. On a $40,000 machine a typical 10% marketplace fee is $4,000 — a flat monthly subscription is not.
Timed Sales & Soft Close
Automated start and end times, bid increments, reserves, and anti-sniping extensions so the last minute stays fair.
Verified Bidders
Require a registered account and card on file before bidding, so a $30,000 lot does not go to a tyre-kicker.
Multi-Vendor Consignment
Invite other dealers, farms or fleets to consign into your sale. Each seller gets their own dashboard and payouts.
Second Chance on Unsold Lots
A machine that misses its reserve is not a wasted listing. The lot can be offered to the underbidder at their own bid or less, and payment then runs exactly as a sold lot would.
Launch Your Equipment Auction in 3 Steps
No code, no servers, no IT department. Your yard is online in minutes.
Sign Up
Start your 7-day free trial, on a subdomain or your own domain. Your yard arrives with example machinery lots already listed.
List the Machines
Add photos, hours, serial numbers and condition notes. Set your reserves and your closing times.
Open the Sale
Send the catalogue to your buyer list and let the bidding run. Payment is handled automatically.
4,000+ customers. Zero commission since 2015.
Auctify is the successor to Easy.Auction, our auction platform since 2015: 3 million+ auctions held for customers in 35+ countries. Easy.Auction is rated 4.5/5 on Capterra (64 reviews).
What our customers say
“The tools and layout are the best I’ve seen in all my professional years in the business. Well done! I would highly recommend to all our students and partners in the industry.”
“Best online auction software on the market for the money. I searched for over 3 years and tried 5–6 different programs. Glad I did.”
“The auction went so well! Everyone loved using the site. We had bidding wars. Nothing but compliments on how fun and easy it was.”
The other two reviews were collected on Easy.Auction, the platform Auctify continues. Read 64 more on Capterra.
Pricing that ignores how much you sell
One flat monthly fee, whatever you sell. Zero commission, no listing fees, no contract — and you can change plan whenever you need to.
For your first online auctions
Up to 100 auction lots/month
Every auction feature
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
For active auction businesses running regular sales
Up to 200 auction lots/month
Everything in Starter, without the “Powered by Auctify” footer line
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
For auction houses and marketplaces past 200 lots a month
Unlimited auction lots, every month
Everything in Pro, plus white-label emails sent in your name and the option to accept bidders only from the email domains you allow
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
Auctify vs. Equipment Marketplaces
| Feature | Auctify | Marketplace Platforms |
|---|---|---|
| Commission per sale | $0 | 5–15% |
| Listing fees | None | Per item |
| Your cost on US$50,000 of sales | US$588 a year (Starter) | US$2,500 – 7,500 |
| Your own brand | White-label | Their branding |
| Custom domain | Included | Not available |
| Buyer List | Yours, exportable | Theirs, not yours |
| Condition Reports | Full description, linked report | Limited or extra cost |
Built for buyers.
Readable by AI.
Buyers no longer only search a marketplace — they ask ChatGPT, Gemini and Perplexity what plant is coming up for sale this month.
Every live lot on your Auctify site is published as Schema.org data — title, photo, current price, currency, whether bidding is still open and when it closes — that search engines and AI assistants can read and cite.
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Tracked excavator, 8 tonne",
"offers": {
"@type": "Offer",
"price": "24500.00",
"availability": "InStock",
"priceValidUntil": "2027-01-02..."
}
}
</script>
Tech Translation: "Hey Google, this item is for sale right now."
Auctify: the key facts
| Company | Auctify B.V., a Dutch company (Chamber of Commerce no. 92337139). Auction software since 2015, the successor to Easy.Auction, used by 4,000+ customers worldwide. |
|---|---|
| Price | Flat monthly plans from US$49/month. Zero commission on your sales and no listing fees. 7-day free trial, no credit card required. |
| Payments | Winners pay on your own site by card through your own Stripe account, by PayPal, or by bank transfer. The money goes straight to you; it never passes through Auctify. |
| Languages | Your site and its emails in any of 20 languages: English, German, French, Spanish, Italian, Dutch, Portuguese (Brazil and Portugal), Polish, Czech, Danish, Finnish, Hungarian, Norwegian, Swedish, Turkish, Indonesian, Chinese, Japanese and Korean. |
| Privacy | Auctify is established in the European Union, so the GDPR governs how bidder and seller data is handled. |
| Domain and brand | Any domain you own, or a free myauctify.com subdomain. Your logo, colors and fonts on ready-made themes. Fully hosted, nothing to install, updates included; browsing, bidding and admin work on any phone. |
| Who can bid | Open to everyone, or invite-only behind an access code. Every account confirms its email first; you can require a saved card before bidding and suspend anyone in one click. |
| Auction formats | Timed auctions with soft close, automatic and absentee bidding, reserve prices, Buy Now, Make an Offer and second-chance offers to the underbidder. Dutch auctions and reverse (procurement) auctions as well. |
| Sellers | One seller, or a marketplace where third-party sellers you approve list under your brand. |
| Reach | Every running lot gets its own page on AuctionsNearMe.com, with its photo, a live countdown and a pin on the map. Included, nothing to set up. |
Equipment Auction FAQ
Can I run timed online machinery auctions with Auctify?
Yes. Timed ascending auctions with automated start and end times, bid increments, reserve prices and soft close — for excavators, tractors, forklifts, attachments and workshop equipment.
Does Auctify take a commission on machinery sales?
No. Zero commission and zero listing fees: a flat monthly subscription costs the same whether you sell a pallet of tools or a $60,000 machine.
Can I attach inspection reports and service history to a lot?
Yes. Up to five photos and a full description per lot for hours, service history and known faults, with a link to the inspection report; multi-item lots can carry a CSV or spreadsheet manifest.
How do buyers pay for equipment they win?
Stripe, PayPal and bank transfer are built in, and funds go directly to your account. Collection and release terms are yours to set and go on the lot, where bidders read them before bidding.
Can bidders leave a maximum bid if they cannot be there at the close?
Yes. A bidder enters a sealed maximum and the site bids the minimum needed on their behalf; the maximum is never shown. Soft close extends the clock on a late bid until bidding settles.
Can I import my machine list from a spreadsheet?
Yes. A CSV with title, description, category, prices, start and end times and premium, up to 250 rows per upload; up to five photos per machine. Your plan's monthly lot allowance applies (100 on Starter, 200 on Pro).
Your lots on AuctionsNearMe
Once your site is live, each running lot is also published on AuctionsNearMe.com, the auction discovery site run by the company behind Auctify.
Each lot gets its own page with its photo and a live countdown, a pin on the map and structured data that search engines and AI assistants can read. Included in every plan, with nothing to set up.
What AuctionsNearMe publishes for each lot
Want to promote the sale yourself? Your dashboard opens a ready-made kit: a widget for your own website, images for Facebook, Instagram and WhatsApp, a poster with scan-to-bid QR cards and an email banner, all made from your lots in your site’s language. Try the promotion kit on AuctionAmigo
Ready to Run Your Own Equipment Sale?
Set your sale up today — the first machine could be live within the hour.
Start Free TrialNo credit card required. 7-day free trial.