Turn Unredeemed Pledges into Cash — on Your Own Auction Site
Gold, watches, electronics and tools that were never redeemed go up on your own branded auction site. Zero commission and no listing fees, so the margin stays in the shop.
- From US$49/month
- Zero commission
- 7-day free trial
- No credit card
- Cancel anytime
Auction software trusted by 4,000+ customers worldwide, at zero commission since 2015.
Built for Pawnbrokers
Independent pawnbrokers, pawn chains and gold buyers use Auctify to sell forfeited stock under their own name, to the local buyers who already know the shop.
Features
Catalogue the Forfeits from a Spreadsheet
Your loan system already holds the item list. Export it, upload the spreadsheet and the CSV import builds the lots, checking every row and previewing before anything is saved; the photographs go on in one drag-and-drop pass.
Nothing Taken Off the Hammer
Zero commission and no listing fees, on every plan. A 20% marketplace fee on $15,000 of forfeited stock a month is $3,000; a flat monthly subscription is the same money whether the lot is a drill or a gold chain.
Reserves You Set, Relists That Are Free
Put a reserve at the price you need and a lot that finishes under it does not sell. If it misses, reopen it and run it again — a relist is free and never counts against your monthly allowance.
Paid Online, Collected at the Counter
Leave the delivery fee at zero and put your collection terms on the lot. The buyer pays by card, PayPal or bank transfer before coming in, straight into your own account.
Bidders You Choose
Every bidder accepts your own terms of use to register, and a lot can require a card on file before anyone may bid — worth ticking on gold and watches.
One Site for Every Branch
Open the site to more than one seller and each branch gets a dashboard and a storefront of its own lots, while one switch decides whether buyers pay the site once or each branch directly.
Get the Sale Online in 3 Steps
No code, no servers and nobody to hire. The first lot can be taking bids this afternoon.
Sign Up
Start the 7-day free trial on a myauctify.com subdomain or your own domain. No card is asked for, and the site arrives with example lots to edit or delete.
Catalogue the Pledges
Photographs, make, model, weight and an honest note on condition — typed in one lot at a time or imported from a spreadsheet. Set the reserve and closing time on each.
Open the Bidding
Tell your customers the sale is on and let the clock run. Outbid and winning emails, the amount owed and the checkout all take care of themselves.
4,000+ customers. Zero commission since 2015.
Auctify is the successor to Easy.Auction, our auction platform since 2015: 3 million+ auctions held for customers in 35+ countries, rated 4.5/5 on Capterra (64 reviews).
What our customers say
“Best online auction software on the market for the money. I searched for over 3 years and tried 5–6 different programs. Glad I did.”
“The auction went so well! Everyone loved using the site. We had bidding wars. Nothing but compliments on how fun and easy it was.”
Reviews collected on Easy.Auction, the platform Auctify continues. Read 64 more on Capterra.
Pricing that ignores how much you sell
One flat monthly fee, whatever you sell. Zero commission, no listing fees, no contract — and you can change plan whenever you need to.
For your first online auctions
Up to 100 auction lots/month
✔ Every feature, on every plan
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
For active auction businesses running regular sales
Up to 200 auction lots/month
✔ Every feature, on every plan
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
For auction houses & multi-seller marketplaces
Unlimited auction lots, every month
✔ Every feature, on every plan
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
Auctify vs. Online Marketplaces
| Feature | Auctify | Marketplace Platforms |
|---|---|---|
| Commission per sale | $0 | 5–15% |
| Listing fees | None | Per item |
| Your cost on US$50,000 of sales | US$588 a year (Starter) | US$2,500 – 7,500 |
| Your own brand | White-label | Their branding |
| Custom domain | Included | Not available |
| Who owns the buyer relationship | Bidders register with your shop | The marketplace keeps them |
| Relisting what did not sell | Free, no allowance used | Listed and charged again |
Built for bargain hunters.
Readable by AI.
Buyers do not only scroll the marketplaces any more — they ask ChatGPT, Gemini and Perplexity where they can bid on a used watch or a set of tools nearby.
Your site publishes its live lots as Schema.org data — name, photograph, current price, whether bidding is open and when it closes — that search engines and AI assistants can read and cite.
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Steel automatic watch, box and papers",
"offers": {
"@type": "Offer",
"price": "1150.00",
"availability": "InStock",
"priceValidUntil": "2026-12-18..."
}
}
</script>
Tech Translation: "Hey Google, this item is for sale right now."
Pawnshop Auction FAQ
Can I auction unredeemed pledges online with Auctify?
Yes. Timed ascending auctions with scheduled opening and closing times, bid increments, reserve prices and soft close, which extends the clock on a late bid until bidding settles. Dutch and Buy Now lots are available too.
What does it cost, and does Auctify take a percentage of what I sell?
Every plan carries the same features and differs only in how many lots you can list a month; the 7-day trial needs no credit card. Auctify charges zero commission and no listing fees — only Stripe's or PayPal's own card fee applies.
Does Auctify handle the notice to the borrower before a pledge is sold?
No. The notice you owe the borrower, the waiting period and what happens to any surplus over the loan are set by the law where you trade, and stay with you before an item goes up. Auctify runs the sale itself: the lot, the bidding, the checkout and the emails.
Can buyers collect from the shop instead of having it posted?
Yes. Leave the delivery fee at zero and put your collection terms on the lot. The buyer pays online before collecting, by card, PayPal or bank transfer, and the money lands in your own account.
Your lots on AuctionsNearMe
Once your site is live, each running lot is also published on AuctionsNearMe.com, the auction discovery site run by the company behind Auctify.
Each lot gets its own page with its photo and a live countdown, a pin on the map and structured data that search engines and AI assistants can read. Included in every plan, with nothing to set up.
Ready to Clear the Back Room?
Start the trial today — the first pledge could be taking bids within the hour.
Start Free TrialNo credit card required. 7-day free trial.