Turn Unredeemed Pledges into Cash — on Your Own Auction Site
Gold, watches, electronics and tools that were never redeemed go up on your own branded auction site. Zero commission and no listing fees, so the margin stays in the shop.
- From US$49/month
- Zero commission
- 7-day free trial
- No credit card
- Cancel anytime
Auction software trusted by 4,000+ customers worldwide, at zero commission since 2015.
Built for Pawnbrokers
Independent pawnbrokers, pawn chains and gold buyers use Auctify to sell forfeited stock under their own name, to the local buyers who already know the shop.
Features
Catalogue the Forfeits from a Spreadsheet
Your loan system already holds the item list. Export it, upload the spreadsheet and the CSV import builds the lots, checking every row and previewing before anything is saved; the photographs go on in one drag-and-drop pass.
Nothing Taken Off the Hammer
Zero commission and no listing fees, on every plan. A 20% marketplace fee on $15,000 of forfeited stock a month is $3,000; a flat monthly subscription is the same money whether the lot is a drill or a gold chain.
Reserves You Set, Relists That Are Free
Put a reserve at the price you need and a lot that finishes under it does not sell. If it misses, reopen it and run it again — a relist is free and never counts against your monthly allowance.
Paid Online, Collected at the Counter
Leave the delivery fee at zero and put your collection terms on the lot. The buyer pays by card, PayPal or bank transfer before coming in, straight into your own account.
Bidders You Choose
Every bidder accepts your own terms of use to register, and a lot can require a card on file before anyone may bid — worth ticking on gold and watches.
One Site for Every Branch
Open the site to more than one seller and each branch gets a dashboard and a storefront of its own lots, while one switch decides whether buyers pay the site once or each branch directly.
Get the Sale Online in 3 Steps
No code, no servers and nobody to hire. The first lot can be taking bids this afternoon.
Sign Up
Start the 7-day free trial on a myauctify.com subdomain or your own domain. No card is asked for, and the site arrives with example lots to edit or delete.
Catalogue the Pledges
Photographs, make, model, weight and an honest note on condition — typed in one lot at a time or imported from a spreadsheet. Set the reserve and closing time on each.
Open the Bidding
Tell your customers the sale is on and let the clock run. Outbid and winning emails, the amount owed and the checkout all take care of themselves.
4,000+ customers. Zero commission since 2015.
Auctify is the successor to Easy.Auction, our auction platform since 2015: 3 million+ auctions held for customers in 35+ countries. Easy.Auction is rated 4.5/5 on Capterra (64 reviews).
What our customers say
“The tools and layout are the best I’ve seen in all my professional years in the business. Well done! I would highly recommend to all our students and partners in the industry.”
“Best online auction software on the market for the money. I searched for over 3 years and tried 5–6 different programs. Glad I did.”
“The auction went so well! Everyone loved using the site. We had bidding wars. Nothing but compliments on how fun and easy it was.”
The other two reviews were collected on Easy.Auction, the platform Auctify continues. Read 64 more on Capterra.
Pricing that ignores how much you sell
One flat monthly fee, whatever you sell. Zero commission, no listing fees, no contract — and you can change plan whenever you need to.
For your first online auctions
Up to 100 auction lots/month
Every auction feature
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
For active auction businesses running regular sales
Up to 200 auction lots/month
Everything in Starter, without the “Powered by Auctify” footer line
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
For auction houses and marketplaces past 200 lots a month
Unlimited auction lots, every month
Everything in Pro, plus white-label emails sent in your name and the option to accept bidders only from the email domains you allow
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
Auctify vs. Online Marketplaces
| Feature | Auctify | Marketplace Platforms |
|---|---|---|
| Commission per sale | $0 | 5–15% |
| Listing fees | None | Per item |
| Your cost on US$50,000 of sales | US$588 a year (Starter) | US$2,500 – 7,500 |
| Your own brand | White-label | Their branding |
| Custom domain | Included | Not available |
| Who owns the buyer relationship | Bidders register with your shop | The marketplace keeps them |
| Relisting what did not sell | Free, no allowance used | Listed and charged again |
Built for bargain hunters.
Readable by AI.
Buyers do not only scroll the marketplaces any more — they ask ChatGPT, Gemini and Perplexity where they can bid on a used watch or a set of tools nearby.
Your site publishes its live lots as Schema.org data — name, photograph, current price, whether bidding is open and when it closes — that search engines and AI assistants can read and cite.
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Steel automatic watch, box and papers",
"offers": {
"@type": "Offer",
"price": "1150.00",
"availability": "InStock",
"priceValidUntil": "2027-01-08..."
}
}
</script>
Tech Translation: "Hey Google, this item is for sale right now."
Auctify: the key facts
| Company | Auctify B.V., a Dutch company (Chamber of Commerce no. 92337139). Auction software since 2015, the successor to Easy.Auction, used by 4,000+ customers worldwide. |
|---|---|
| Price | Flat monthly plans from US$49/month. Zero commission on your sales and no listing fees. 7-day free trial, no credit card required. |
| Payments | Winners pay on your own site by card through your own Stripe account, by PayPal, or by bank transfer. The money goes straight to you; it never passes through Auctify. |
| Languages | Your site and its emails in any of 20 languages: English, German, French, Spanish, Italian, Dutch, Portuguese (Brazil and Portugal), Polish, Czech, Danish, Finnish, Hungarian, Norwegian, Swedish, Turkish, Indonesian, Chinese, Japanese and Korean. |
| Privacy | Auctify is established in the European Union, so the GDPR governs how bidder and seller data is handled. |
| Domain and brand | Any domain you own, or a free myauctify.com subdomain. Your logo, colors and fonts on ready-made themes. Fully hosted, nothing to install, updates included; browsing, bidding and admin work on any phone. |
| Who can bid | Open to everyone, or invite-only behind an access code. Every account confirms its email first; you can require a saved card before bidding and suspend anyone in one click. |
| Auction formats | Timed auctions with soft close, automatic and absentee bidding, reserve prices, Buy Now, Make an Offer and second-chance offers to the underbidder. Dutch auctions and reverse (procurement) auctions as well. |
| Sellers | One seller, or a marketplace where third-party sellers you approve list under your brand. |
| Reach | Every running lot gets its own page on AuctionsNearMe.com, with its photo, a live countdown and a pin on the map. Included, nothing to set up. |
Pawnshop Auction FAQ
Can I auction unredeemed pledges online with Auctify?
Yes. Timed ascending auctions with scheduled opening and closing times, bid increments, reserve prices and soft close, which extends the clock on a late bid until bidding settles. Dutch and Buy Now lots are available too.
What does it cost, and does Auctify take a percentage of what I sell?
Every plan carries every auction feature; they differ in monthly lots, in the small “Powered by Auctify” footer line (Starter only) and in two Enterprise extras: bidder emails sent in your name and the option to accept bidders only from the email domains you allow; the 7-day trial needs no credit card. Auctify charges zero commission and no listing fees — only Stripe's or PayPal's own card fee applies.
Does Auctify handle the notice to the borrower before a pledge is sold?
No. The notice you owe the borrower, the waiting period and what happens to any surplus over the loan are set by the law where you trade, and stay with you before an item goes up. Auctify runs the sale itself: the lot, the bidding, the checkout and the emails.
Can buyers collect from the shop instead of having it posted?
Yes. Leave the delivery fee at zero and put your collection terms on the lot. The buyer pays online before collecting, by card, PayPal or bank transfer, and the money lands in your own account.
Your lots on AuctionsNearMe
Once your site is live, each running lot is also published on AuctionsNearMe.com, the auction discovery site run by the company behind Auctify.
Each lot gets its own page with its photo and a live countdown, a pin on the map and structured data that search engines and AI assistants can read. Included in every plan, with nothing to set up.
What AuctionsNearMe publishes for each lot
Want to promote the sale yourself? Your dashboard opens a ready-made kit: a widget for your own website, images for Facebook, Instagram and WhatsApp, a poster with scan-to-bid QR cards and an email banner, all made from your lots in your site’s language. Try the promotion kit on AuctionAmigo
Ready to Clear the Back Room?
Start the trial today — the first pledge could be taking bids within the hour.
Start Free TrialNo credit card required. 7-day free trial.