Everything your auction site includes
Every plan includes everything on this page. Starter, Pro and Enterprise differ in how many lots you can list each month, in the small “Powered by Auctify” footer line (Starter only) and in the option to accept bidders only from your own email domains (Enterprise).
Start Free Trial- From US$49/month
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- 7-day free trial
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Auctify is the successor to Easy.Auction, our auction platform since 2015: 3 million+ auctions held for customers in 35+ countries. Easy.Auction is rated 4.5/5 on Capterra (64 reviews).
Run any kind of auction
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Forward auctions
The classic ascending auction: bidders compete upward until the clock runs out.
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Dutch auctions
The price starts high and falls on a schedule — the first buyer to accept it takes the lot.
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Reverse auctions
For procurement: the price starts too low for any supplier and rises on a schedule until the first supplier accepts it.
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Reserve prices
Set the minimum a lot may sell for; a lot that doesn't reach it doesn't sell.
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Buy Now
Add a Buy Now price to a lot — or turn bidding off entirely and sell at a fixed price.
Bidding that runs itself
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Soft close
A bid in the final moments extends the clock, again on every late bid, until bidding truly settles. You choose the window and the extension.
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Automatic & absentee bidding
Bidders leave a sealed maximum in advance and the site bids the minimum needed for them — the maximum is never revealed.
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Smart bid increments
Percentage-based increment bands keep bids rising in sensible steps at every price level. Fully adjustable.
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Scheduling & countdowns
Schedule lots to open later, let buyers browse what's coming up, and watch live countdowns tick to the close.
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Outbid & win emails
Outbid and auction-won emails go out automatically — each one in that bidder's own language.
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Watchlists
Bidders save the lots they care about and follow them all from one page in their account.
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Watched-lot alerts
Saving a lot brings the bidder back: an email before it closes and, on forward auctions, when it takes its first bid or meets its reserve. One-click unsubscribe in every one.
Your brand, your domain
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White-label
Ready-made themes, your logo, your colors — even your own uploaded fonts. Your brand throughout; on Starter the only trace of us is a small "Powered by Auctify" line in the footer, and Pro and Enterprise drop even that.
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Your own domain
Connect any domain you own, or start instantly on a free myauctify.com subdomain.
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Direct CSS editing
Go past the theme settings and restyle any detail with your own CSS, straight from the admin.
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Every word editable
Rewrite any text on the site in any language, edit the legal pages, and add custom pages of your own.
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Mobile-friendly
Browsing, bidding and admin all work on any phone — nothing to install.
No credit card required. 7-day free trial.
Get paid on your own site
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Stripe built in
Winners pay by card on your own site, through your own Stripe account.
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PayPal built in
Offer PayPal checkout side by side with cards — connected to your own account.
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Checkout on your site
Winners pay on your own site by card, PayPal or bank transfer. The buyer's premium and shipping you set are added to the hammer price at checkout.
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Buyer’s premium & shipping
Set a premium percentage and a shipping fee per lot; both are added to the hammer price at checkout — and the premium is yours, not ours.
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Second chance offers
A lot that closes under its reserve can be offered to a bidder who was there, at their own bid or below; accepting makes it a sale like any other.
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Make an Offer
An unsold lot can take offers for 14 days after the close, or while it runs until the first bid. You accept, decline or counter once, and an accepted offer is a sale like any other. Switched off until you turn it on.
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Zero commission
Your flat monthly fee is all you ever pay Auctify. We never take a cut of a sale.
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Money lands with you
Payments run through your own gateway accounts. Funds never route through Auctify.
Grow into a marketplace
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Seller registration
Open your site to third-party sellers — everyone who signs up, or only the ones you allow.
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Seller subscriptions
Sell yearly listing plans you price yourself; quotas are enforced automatically and sellers pay through your own Stripe or PayPal.
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Seller storefronts
Every seller gets a page of their own: logo, bio, social links and all of their lots in one place.
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You stay in control
Grant or revoke selling rights, set the plans and prices, and oversee every listing from your admin.
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One checkout, or many
Buyers pay your site once for everything they won and you settle with your sellers — or leave it off and each seller is paid into their own account.
Trust & control
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Verified bidders
Accounts must confirm their email before they can log in, and you can suspend anyone in one click.
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Card on file to bid
Require bidders to save a verified card before bidding on a lot — serious bidders only.
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Private auctions
Run an invite-only site: listings stay hidden until a visitor enters your access code.
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Live without refreshing
Prices, bid counts and countdowns update on the page as they happen — no reloading mid-battle.
No credit card required. 7-day free trial.
Found by bidders everywhere
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Structured lot data
Your live lots are published as Schema.org data — prices and availability that search engines and AI crawlers read natively.
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AI Discovery
Machine-readable listings let AI assistants like ChatGPT and Gemini see what's for sale on your site.
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AuctionsNearMe listing
Each running lot gets its own AuctionsNearMe.com page with its photo and a live countdown, and a pin on its map. Included, with nothing to set up.
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Future-Proof SEO
Canonical URLs, Open Graph tags and fast WebP images on clean, crawlable pages.
From empty site to first sale
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Setup checklist
Your dashboard shows what is really done — logo, first lot, first bidder — so you always know the next step.
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CSV bulk import
Upload a spreadsheet and create forward-auction lots in one go. Every row is checked and previewed before anything is saved.
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Drag-and-drop photos
Drop pictures straight onto a lot, or onto imported lots in one pass; each one is converted to fast WebP.
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Invite your bidders
Send the buyers you already know a personal invitation link and see who has joined. They register on your site and stay yours.
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Practice sale
Run a complete auction against a scripted rival bidder — bid, get outbid, watch it close — before a real lot goes live.
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Alerts for you
An email to you when a lot gets its first bid, a new bidder registers or a sale closes.
Fully hosted, ready in minutes
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Fully hosted
Hosting, security and updates are handled for you. Nothing to install, patch or back up.
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Starts ready
Your site arrives set up for your trade, seeded with example lots to edit or delete.
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20 languages built in
Bidders use your site — and receive its emails — in any of 20 languages.
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Rich lot pages
Up to five photos per lot, auto-optimized, with categories, search and full bid history.
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Free relisting
Reopen an unsold lot and run it again — relists never count against your monthly allowance.
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Your bidders are yours
No shared marketplace pool. Bidders register on your site and belong to you.
Distribution included
Every Auctify seller gets this automatically, on every plan. Once your site is live and your lots have a location, each running lot is sent to AuctionsNearMe.com, the auction discovery site run by the company behind Auctify.
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A page for every lot
Each lot gets its own AuctionsNearMe page with its photo, a live countdown to the close, where the lot is, and a button that takes bidders to your site to bid.
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Data search engines and AI assistants read
The page carries schema.org SaleEvent, Offer and Product data, plus plain Markdown and JSON versions of the lot written for AI assistants.
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Submitted to Bing through IndexNow
New and changed lot pages are submitted through IndexNow, which Bing and other search engines use, within minutes of publishing, and are listed in the AuctionsNearMe lot sitemap.
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On the map and in the lists
Your lots appear on the AuctionsNearMe map, in the live-auctions panel on its homepage and in its upcoming-auctions list.
Auctify at a glance
Auctify is a no-code auction site builder: your own branded auction website, on your own domain. Plans start at US$49/month. Zero commission on your sales, no listing fees. The plans differ in monthly lots, in whether the footer carries a small “Powered by Auctify” line (Starter only) and in the option to accept bidders only from your own email domains (Enterprise). The 7-day free trial needs no credit card.
| Plan | Price | Lots per month |
|---|---|---|
| Starter | US$49/month | Up to 100 auction lots/month |
| Pro | US$99/month | Up to 200 auction lots/month |
| Enterprise | US$299/month | Unlimited auction lots, every month |
Prices include VAT where it applies, and every plan is month to month. See full pricing details
Auctify: the key facts
| Company | Auctify B.V., a Dutch company (Chamber of Commerce no. 92337139). Auction software since 2015, the successor to Easy.Auction, used by 4,000+ customers worldwide. |
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| Payments | Winners pay on your own site by card through your own Stripe account, by PayPal, or by bank transfer. The money goes straight to you; it never passes through Auctify. |
| Languages | Your site and its emails in any of 20 languages: English, German, French, Spanish, Italian, Dutch, Portuguese (Brazil and Portugal), Polish, Czech, Danish, Finnish, Hungarian, Norwegian, Swedish, Turkish, Indonesian, Chinese, Japanese and Korean. |
| Privacy | Auctify is established in the European Union, so the GDPR governs how bidder and seller data is handled. |
| Domain and brand | Any domain you own, or a free myauctify.com subdomain. Your logo, colors and fonts on ready-made themes. Fully hosted, nothing to install, updates included; browsing, bidding and admin work on any phone. |
| Who can bid | Open to everyone, or invite-only behind an access code. Every account confirms its email first; you can require a saved card before bidding and suspend anyone in one click. |
| Auction formats | Timed auctions with soft close, automatic and absentee bidding, reserve prices, Buy Now, Make an Offer and second-chance offers to the underbidder. Dutch auctions and reverse (procurement) auctions as well. |
| Sellers | One seller, or a marketplace where third-party sellers you approve list under your brand. |
| Reach | Every running lot gets its own page on AuctionsNearMe.com, with its photo, a live countdown and a pin on the map. Included, nothing to set up. |
Feature FAQ
Do I need technical skills?
Not at all. Auctify is fully hosted and managed. You can launch your first auction within minutes, no coding required.
Can I use my own domain name?
Yes. You can connect any custom domain to your Auctify site, or use a free myauctify.com subdomain.
Can I run a multi-seller marketplace?
Yes. Sellers register on your site and buy a listing plan you price yourself. They pay through your own Stripe or PayPal account, and you keep all of it.
How does the AuctionsNearMe integration work?
Once your site is live and your lots have a location, each running lot is sent to AuctionsNearMe.com automatically. It gets its own page there with its photo, a live countdown and a link to bid on your site, and a pin on the AuctionsNearMe map. It is included in every plan, with nothing to set up.
What happens to a lot that doesn't sell?
Three ways forward, all free. Reopen it and run it again; a relist never counts against your allowance. If it had bids but missed its reserve, offer it to one of those bidders at their own bid or less. If it had none, let buyers make an offer for 14 days after the close: you accept, decline or counter once, and an accepted offer is paid like any other sale.
Ready to run your first auction?
Set your site up today — your first lot could be live within the hour.
Start Free TrialNo credit card required. 7-day free trial.