Clear an Estate at Auction — Your Site, Your Brand
From a single collection to the contents of a whole house. Launch a branded auction site in minutes, with zero commission and no per-lot fees.
- From US$49/month
- Zero commission
- 7-day free trial
- No credit card
- Cancel anytime
Auction software trusted by 4,000+ customers worldwide.
Built for Estate Sellers
Estate auctioneers, downsizing specialists, executors and appraisers use Auctify to run whole-contents sales under their own brand.
Features
Fast Bulk Cataloguing
Hundreds of lots go up quickly — photograph, title, estimate, done — or import the whole catalogue from a spreadsheet in one go. Box lots and single items live side by side.
Zero Commission
Keep 100% of the hammer price. On a 400-lot clearance, a percentage fee is the difference between a good job and a thin one.
Timed Sales & Soft Close
Staggered closing times, bid increments, reserves and anti-sniping extensions — so a long catalogue closes in an orderly way.
Secure Payments
Stripe and PayPal built in. Winning bidders pay online before collection day, so you are not chasing cash at the door.
Multi-Seller Support
Run consignment sales for several families or businesses at once. Each seller gets their own dashboard and payouts.
Second Chance on Unsold Lots
Nothing has to go back in the truck. A lot that misses its reserve can be offered to the underbidder at their own bid or less, and payment then runs exactly as a sold lot would.
Launch Your Estate Sale in 3 Steps
No code, no servers. The catalogue is online the same day you photograph it.
Sign Up
Start your 7-day free trial, on a subdomain or your own domain. Your sale arrives with example estate lots already listed.
Catalogue the Contents
Add lots with photos, condition notes and estimates. Group the ordinary items into box lots.
Open the Sale
Share the catalogue with your buyer list and set collection day. Payments are handled automatically.
4,000+ customers. Zero commission since 2015.
Auctify is the successor to Easy.Auction, our auction platform since 2015: 3 million+ auctions held for customers in 35+ countries. Easy.Auction is rated 4.5/5 on Capterra (64 reviews).
What our customers say
“The tools and layout are the best I’ve seen in all my professional years in the business. Well done! I would highly recommend to all our students and partners in the industry.”
“Best online auction software on the market for the money. I searched for over 3 years and tried 5–6 different programs. Glad I did.”
“The auction went so well! Everyone loved using the site. We had bidding wars. Nothing but compliments on how fun and easy it was.”
The other two reviews were collected on Easy.Auction, the platform Auctify continues. Read 64 more on Capterra.
Pricing that ignores how much you sell
One flat monthly fee, whatever you sell. Zero commission, no listing fees, no contract — and you can change plan whenever you need to.
For your first online auctions
Up to 100 auction lots/month
Every auction feature
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
For active auction businesses running regular sales
Up to 200 auction lots/month
Everything in Starter, without the “Powered by Auctify” footer line
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
For auction houses and marketplaces past 200 lots a month
Unlimited auction lots, every month
Everything in Pro, plus white-label emails sent in your name and the option to accept bidders only from the email domains you allow
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
Auctify vs. Estate Marketplaces
| Feature | Auctify | Marketplace Platforms |
|---|---|---|
| Commission per sale | $0 | 5–15% |
| Listing fees | None | Per item |
| Your cost on US$50,000 of sales | US$588 a year (Starter) | US$2,500 – 7,500 |
| Your own brand | White-label | Their branding |
| Custom domain | Included | Not available |
| Buyer List | Yours, exportable | Theirs, not yours |
| Lot Volume | No per-lot fee | Charged per lot |
Built for buyers.
Readable by AI.
Collectors no longer only search a marketplace — they ask ChatGPT, Gemini and Perplexity what is coming up for sale near them.
Every live lot on your Auctify site is published as Schema.org data — title, photo, current price, currency, whether bidding is still open and when it closes — that search engines and AI assistants can read and cite.
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Walnut dining table and six chairs",
"offers": {
"@type": "Offer",
"price": "480.00",
"availability": "InStock",
"priceValidUntil": "2027-01-02..."
}
}
</script>
Tech Translation: "Hey Google, this item is for sale right now."
Auctify: the key facts
| Company | Auctify B.V., a Dutch company (Chamber of Commerce no. 92337139). Auction software since 2015, the successor to Easy.Auction, used by 4,000+ customers worldwide. |
|---|---|
| Price | Flat monthly plans from US$49/month. Zero commission on your sales and no listing fees. 7-day free trial, no credit card required. |
| Payments | Winners pay on your own site by card through your own Stripe account, by PayPal, or by bank transfer. The money goes straight to you; it never passes through Auctify. |
| Languages | Your site and its emails in any of 20 languages: English, German, French, Spanish, Italian, Dutch, Portuguese (Brazil and Portugal), Polish, Czech, Danish, Finnish, Hungarian, Norwegian, Swedish, Turkish, Indonesian, Chinese, Japanese and Korean. |
| Privacy | Auctify is established in the European Union, so the GDPR governs how bidder and seller data is handled. |
| Domain and brand | Any domain you own, or a free myauctify.com subdomain. Your logo, colors and fonts on ready-made themes. Fully hosted, nothing to install, updates included; browsing, bidding and admin work on any phone. |
| Who can bid | Open to everyone, or invite-only behind an access code. Every account confirms its email first; you can require a saved card before bidding and suspend anyone in one click. |
| Auction formats | Timed auctions with soft close, automatic and absentee bidding, reserve prices, Buy Now, Make an Offer and second-chance offers to the underbidder. Dutch auctions and reverse (procurement) auctions as well. |
| Sellers | One seller, or a marketplace where third-party sellers you approve list under your brand. |
| Reach | Every running lot gets its own page on AuctionsNearMe.com, with its photo, a live countdown and a pin on the map. Included, nothing to set up. |
Estate Auction FAQ
Can I run a whole-contents sale with hundreds of lots?
Yes. There is no per-lot fee, so a 400-lot house clearance costs the same as a 20-lot sale, and lots can close in staggered batches.
Does Auctify take a commission on estate sales?
No. Zero commission and zero listing fees: you keep the full hammer price and pay only a flat monthly subscription.
Can I use my own domain and branding?
Yes. Every Auctify site is fully white-label — your domain, logo, colours and CSS. The family or business you act for sees your brand.
How do buyers pay, and how does collection work?
Stripe and PayPal are built in, so winners pay online before collection day and funds go straight to your account. Collection details go on each lot and in the winning email.
Can I run more than one estate on the same site?
Yes. Every lot has its own start and end time and its own category, so one estate can close on Tuesday and the next on Saturday. Give each estate a category and buyers browse it as one sale.
Can I add a buyer's premium per lot?
Yes. Set a premium percentage and a shipping fee on each lot; both are added to the hammer price at checkout, and the premium is yours. Winners pay by card through your Stripe account, PayPal or bank transfer.
Your lots on AuctionsNearMe
Once your site is live, each running lot is also published on AuctionsNearMe.com, the auction discovery site run by the company behind Auctify.
Each lot gets its own page with its photo and a live countdown, a pin on the map and structured data that search engines and AI assistants can read. Included in every plan, with nothing to set up.
What AuctionsNearMe publishes for each lot
Want to promote the sale yourself? Your dashboard opens a ready-made kit: a widget for your own website, images for Facebook, Instagram and WhatsApp, a poster with scan-to-bid QR cards and an email banner, all made from your lots in your site’s language. Try the promotion kit on AuctionAmigo
Ready to Run Your Own Estate Sale?
Set your sale up today — the first lots could be live within the hour.
Start Free TrialNo credit card required. 7-day free trial.