Sell the Cellar Online — and Keep the Hammer Price
Put fine wine, rare whisky and spirits up for sale on your own branded auction site. Zero commission and no listing fees, so the bottle everyone is chasing earns you the whole price.
- From US$49/month
- Zero commission
- 7-day free trial
- No credit card
- Cancel anytime
Auction software trusted by 4,000+ customers worldwide, at zero commission since 2015.
Built for the Wine and Whisky Trade
Merchants, collectors, distilleries and auction houses use Auctify to run their own timed sales under their own name, without handing a percentage of every bottle to a platform.
Features
Catalogue a Cellar from a Spreadsheet
A cellar list already lives in a spreadsheet. Upload it and the CSV import builds the lots, checking every row and previewing before anything is saved; the label photographs go on in one drag-and-drop pass.
Nothing Taken Off the Hammer
Zero commission and no listing fees, on every plan. A 10% seller’s commission on a $40,000 cellar is $4,000; a flat monthly subscription is the same money whether the lot is a mixed case or a rare single malt.
Reserves You Set, Relists That Are Free
Put a reserve on the rare bottle and a lot that finishes under it does not sell. If it misses the money, reopen it and run it again — a relist is free and never counts against your monthly allowance.
Bidders You Choose
Every bidder accepts your own terms of use to register. A lot can require a card on file before anyone may bid, and private mode hides the whole sale behind an access code you hand out.
Your Premium, Your Delivery Charge
Set a buyer’s premium and a delivery fee per lot; both are added to what the winner owes at checkout. The premium is yours, and the money lands in your own Stripe, PayPal or bank account.
Sell for Other Collectors Too
An auction house or merchant can open the site to consignors. Each seller gets a dashboard and a storefront of their lots, and one switch decides whether buyers pay your site once or each seller directly.
Get the Sale Online in 3 Steps
No code, no servers and nobody to hire. The first lot can be taking bids this afternoon.
Sign Up
Start the 7-day free trial on a myauctify.com subdomain or your own domain. No card is asked for, and the site arrives with example lots to edit or delete.
Catalogue the Bottles
Label photographs, vintage, bottle size, fill level and provenance — typed in one lot at a time or imported from a spreadsheet. Set the reserve and closing time on each.
Open the Bidding
Send the catalogue to your mailing list and let the clock run. Outbid and winning emails, the amount owed and the checkout all take care of themselves.
4,000+ customers. Zero commission since 2015.
Auctify is the successor to Easy.Auction, our auction platform since 2015: 3 million+ auctions held for customers in 35+ countries. Easy.Auction is rated 4.5/5 on Capterra (64 reviews).
What our customers say
“The tools and layout are the best I’ve seen in all my professional years in the business. Well done! I would highly recommend to all our students and partners in the industry.”
“Best online auction software on the market for the money. I searched for over 3 years and tried 5–6 different programs. Glad I did.”
“The auction went so well! Everyone loved using the site. We had bidding wars. Nothing but compliments on how fun and easy it was.”
The other two reviews were collected on Easy.Auction, the platform Auctify continues. Read 64 more on Capterra.
Pricing that ignores how much you sell
One flat monthly fee, whatever you sell. Zero commission, no listing fees, no contract — and you can change plan whenever you need to.
For your first online auctions
Up to 100 auction lots/month
Every auction feature
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
For active auction businesses running regular sales
Up to 200 auction lots/month
Everything in Starter, without the “Powered by Auctify” footer line
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
For auction houses and marketplaces past 200 lots a month
Unlimited auction lots, every month
Everything in Pro, plus white-label emails sent in your name and the option to accept bidders only from the email domains you allow
✔ Zero listing fees. Keep 100%
✔ Cancel anytime — no contract
No credit card required
Auctify vs. Wine and Whisky Auction Platforms
| Feature | Auctify | Marketplace Platforms |
|---|---|---|
| Commission per sale | $0 | 5–15% |
| Listing fees | None | Per item |
| Your cost on US$50,000 of sales | US$588 a year (Starter) | US$2,500 – 7,500 |
| Your own brand | White-label | Their branding |
| Custom domain | Included | Not available |
| Who owns the buyer relationship | Your bidders register on your site | The platform keeps them |
| Relisting what did not sell | Free, no allowance used | Listed and charged again |
Built for collectors.
Readable by AI.
Collectors do not only read the auction newsletters any more — they ask ChatGPT, Gemini and Perplexity where a bottle is coming up for sale.
Your site publishes its live lots as Schema.org data — name, photograph, current price, whether bidding is open and when it closes — that search engines and AI assistants can read and cite.
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Case of twelve 2010 Bordeaux, original wooden case",
"offers": {
"@type": "Offer",
"price": "1850.00",
"availability": "InStock",
"priceValidUntil": "2027-01-09..."
}
}
</script>
Tech Translation: "Hey Google, this item is for sale right now."
Auctify: the key facts
| Company | Auctify B.V., a Dutch company (Chamber of Commerce no. 92337139). Auction software since 2015, the successor to Easy.Auction, used by 4,000+ customers worldwide. |
|---|---|
| Price | Flat monthly plans from US$49/month. Zero commission on your sales and no listing fees. 7-day free trial, no credit card required. |
| Payments | Winners pay on your own site by card through your own Stripe account, by PayPal, or by bank transfer. The money goes straight to you; it never passes through Auctify. |
| Languages | Your site and its emails in any of 20 languages: English, German, French, Spanish, Italian, Dutch, Portuguese (Brazil and Portugal), Polish, Czech, Danish, Finnish, Hungarian, Norwegian, Swedish, Turkish, Indonesian, Chinese, Japanese and Korean. |
| Privacy | Auctify is established in the European Union, so the GDPR governs how bidder and seller data is handled. |
| Domain and brand | Any domain you own, or a free myauctify.com subdomain. Your logo, colors and fonts on ready-made themes. Fully hosted, nothing to install, updates included; browsing, bidding and admin work on any phone. |
| Who can bid | Open to everyone, or invite-only behind an access code. Every account confirms its email first; you can require a saved card before bidding and suspend anyone in one click. |
| Auction formats | Timed auctions with soft close, automatic and absentee bidding, reserve prices, Buy Now, Make an Offer and second-chance offers to the underbidder. Dutch auctions and reverse (procurement) auctions as well. |
| Sellers | One seller, or a marketplace where third-party sellers you approve list under your brand. |
| Reach | Every running lot gets its own page on AuctionsNearMe.com, with its photo, a live countdown and a pin on the map. Included, nothing to set up. |
Wine & Whisky Auction FAQ
Can I run an online wine or whisky auction with Auctify?
Yes. Timed ascending auctions with scheduled opening and closing times, bid increments, reserve prices and soft close, which extends the clock on a late bid until bidding settles. Dutch and Buy Now lots are available too.
What does it cost, and does Auctify take a percentage of what I sell?
Every plan carries every auction feature; they differ in monthly lots, in the small “Powered by Auctify” footer line (Starter only) and in two Enterprise extras: bidder emails sent in your name and the option to accept bidders only from the email domains you allow; the 7-day trial needs no credit card. Auctify charges zero commission and no listing fees — only Stripe's or PayPal's own card fee applies.
Does Auctify check bidders' age or my licence to sell alcohol?
No. Your licence to sell alcohol, any age check the law asks of you and the rules on shipping it stay with you — Auctify verifies none of them. What the site gives you is control over who bids: registration means accepting your own terms, a lot can require a card on file, and private mode hides the sale behind an access code. Check that Stripe or PayPal accept alcohol sales where you trade.
Where do vintage, fill level and provenance go?
On the lot. Each lot takes up to five photographs and a full description for vintage, bottle size, fill level, storage history and provenance, with links to anything held elsewhere. A mixed parcel can also carry a CSV, XLS or XLSX manifest listing every bottle.
Your lots on AuctionsNearMe
Once your site is live, each running lot is also published on AuctionsNearMe.com, the auction discovery site run by the company behind Auctify.
Each lot gets its own page with its photo and a live countdown, a pin on the map and structured data that search engines and AI assistants can read. Included in every plan, with nothing to set up.
What AuctionsNearMe publishes for each lot
Want to promote the sale yourself? Your dashboard opens a ready-made kit: a widget for your own website, images for Facebook, Instagram and WhatsApp, a poster with scan-to-bid QR cards and an email banner, all made from your lots in your site’s language. Try the promotion kit on AuctionAmigo
Ready to Put the Cellar Under the Hammer?
Start the trial today — the first case could be taking bids within the hour.
Start Free TrialNo credit card required. 7-day free trial.